The Quality Tourism Framework (QTF) is a suite of programs supporting the ongoing development of tourism businesses across Australia. Tourism businesses can use the program to enhance their product, service or experience and ensure the delivery of high-quality visitor experiences through online training, accreditation and awards programs.
The Australian Government is providing $8million in funding to enhance the QTF to support small and regional tourism businesses enhance their quality, accessibility and sustainability.
The Tourism Emissions Reduction program provides businesses with an emissions estimate and a tailored emissions reduction plan. Businesses can demonstrate their commitment to enacting waste and emission reduction measures to visitors via a link and QR code.
Sustainable Tourism Accreditation is the Australian tourism industry’s largest and longest-running sustainability program, with more than 3,000 participating businesses. Accreditation incorporates sustainability across environmental, cultural, social and commercial business practices.
The Accessible Tourism program provides businesses with a comprehensive online accessibility assessment and an Accessibility Information guide for visitors. Businesses meeting essential criteria are recognised across support areas of cognitive/autism; limited mobility; low hearing; low vision; wheelchairs and scooters.
Quality Tourism Accreditation represents the minimum best practice industry standard across customer service; safety; insurance; compliance; marketing and more. Businesses are provided with the necessary tools and resources to establish and update policies and procedures to support their delivery of quality tourism experiences.
Star Ratings are an internationally recognised symbol for quality accommodation standards used in more than 70 countries worldwide and reflect the cleanliness, quality, and condition of facilities. Star Ratings assist accommodation operators develop their product to a higher standard and promote high-value accommodation to consumers.
The Online Trade Distribution program aims to improve the growth of tourism businesses by assisting them to sell their product online and distribute their product internationally and domestically.
The International Trade Distribution program supports businesses to identify markets, develop their product to meet their target market’s needs and expectations and to implement business practices required to work within the travel distribution system.
International Ready Accreditation recognises business that have appropriate business practices to work within the international travel distribution system.
EcoStar Accreditation recognises tourism businesses that demonstrate the highest level of environmental management over and above Sustainable Tourism requirements. EcoStar Accreditation assists businesses in achieving environmental sustainability whilst developing and promoting true eco tourism experiences.
The online Risk Management suite of tools includes an online assessment providing a customised Risk Assessment; Don’t Risk It Manual; and Video Case studies which collectively support businesses to understand and manage risks to combat increased vulnerabilities and improve business sustainability.
A self-led business tool that supports businesses to undertake critical thinking on how staff, finances, operations and marketing and communications will be managed in the event of a crisis or major incident.
The Camp and Adventure Accreditation program, developed with the Australian Camps Association, guides businesses through advanced business practices for the safe participation in camps and outdoor adventure experiences.
Marine Tourism Accreditation supports businesses to meet best practice standards in the operation of marine based tourism activities. With a focus on professionalism an ethical conduct, this program supports the sustainable use of Australia’s marine environment.
China Ready & Accredited® is a globally recognised accreditation that identifies products and services that Chinese consumers can trust. This accreditation signifies quality assurance, cultural awareness, consumer protection and respect for Chinese travellers.
Visitor Centre accreditation is indicated by a blue italicised ‘i’ sign and is awarded where a visitor centre has achieved certain quality standards in their service provision and operational systems including staff training, information relating to local road and transport, information on local amenities and attractions, maps and visitor centre on-site visitor amenities.
